DIY cereal - Internet style

Are you choking on your corn flakes or fed-up with your Frosties? A new Web site could banish those early-morning, cereal blues. General Mills has announced its new Web site mycereal.com for all you people who have strong ideas on what you want in your breakfast bowl. ...more

Yahoo launches My Web personal search management tool

Yahoo! has introduced a new tool that allows users to manage their searches so they can be retrieved at a later date. The tool, known as My Web, is being offered as a public beta service from the Yahoo! site. The new tool comes only days after Google unveiled its own 'My Search History' tool which offers remarkably similar features. ...more

Google launches AdWords over the airwaves

Google is bringing its AdWords programme to digital radio listeners in the states, offering a new radio ad distribution channel for Google advertisers. The search giant has announced an agreement with XM Satellite Radio - a satellite radio service in the States, with 7 million listeners - to open up advertising slots on non-music channels. The automated system, which has undergone months of trialling, is designed to provide targeted messages to the listeners. ...more

The beautiful game, online

N.I. Sports and HotGen Studios have just announced plans to launch a new online football management game that will be officially endorsed by Sky Sports. ...more

Apple denies EMI iPod compatibility claims

Apple has denied a claim by EMI that its copy-protected CDs will be compatible with iPods. The record label said that Apple is making changes to its leading portable music player so it will be able to play the DRM-encoded tracks from the CDs. 'Apple is nearly finished with the technical work necessary to enable consumers to transfer music from content-protected discs to their iPods,' EMI said in a statement. ...more